What would happen if you turned off all PPC advertising for a month? This is exactly what the YouSendIt marketing team did last October, a risky maneuver which ended up proving the value of their search marketing program.

In this 30-minute case study webinar, an Enquiro client shares her recent B2B/B2C marketing success that has been driven by paid search.

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1. Improved SEM performance through proper segmentation of campaigns

We take a look at how YouSendIt increased the number of subscriptions to their service by 70% while also reducing overall ad budget. Strategic adjustments effectively reduced cost-per-click by 18%, and increased the amount of qualified traffic from paid search.

2. The importance of nurturing a lead

Once they’re in the door, it’s important to maintain the conversation. Search marketing’s effectiveness increases when coupled with email nurturing.

3. Demonstrating the value of search internally

YouSendIt’s Director of Product Marketing, Angela Sanfilippo, was faced with the challenge that many marketers face: prove to the board that the money you’re spending on paid search is actually driving revenue. In this webinar, Angela walks us through the numbers and her approach.

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Case Study Background
YouSendIt offers an online solution for independent professionals and businesses for sending, receiving and tracking large files and digital content without email and ftp limitations. YouSendIt has over 10 million users across 220 countries. Prior to initiating an SEM partnership with Enquiro, YouSendIt was running a paid campaign that drove few leads and qualified visitors at a high cost per lead of $442. They needed help in developing a more robust sponsored search strategy that would increase the number of registrations and subscriptions while reducing overall costs.

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