Attend this presentation of a practical case study, and see how Marketo uses BuyerSphere concepts to build awareness, develop trust, drive leads, and increase revenue at every stage of the revenue cycle.

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In this presentation you are given a behind-the-scenes look at how their very successful B2B marketing program works. Marketo is the fastest growing vendor in the hot marketing automation space.

This 30 minute webinar takes a look at:

• B2B demand gen. conversion metrics and benchmarks
• How Marketo, a B2B marketing company, mapped out in the BuyerSphere risk matrix
• This B2B marketer’s approach to positioning the vendor through thought leadership and 3rd party validation
• Actual conversion rates by marketing channel, including trade shows, list purchases and Google AdWords
• The difference between latent and active buyers
• Practical advice for lead scoring

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Date: February 26, 2010
Time: 11 am PST
Length: 30 minutes

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