Many vendors believe that a website is primarily for lead generation, but Enquiro’s research into B2B buying behaviors indicates that an effective web presence can not only effectively support the entire sales process, but can also build lifetime value with existing customers. Online provides the perfect platform to create an ongoing connection with both prospects and customers. Learn how to create clear persuasion paths online, how to use email and other online communication channels to start and maintain trust building conversations with prospects and how to create a virtual connection with existing customers to maximize long term relationships. We also explore the importance of the “digital portfolio”, a look at how your web presence today can extend far beyond the boundaries of your own website.

Panelists:

Gord Hotchkiss – President and CEO, Enquiro
Mark McMaster – Senior Planner of Technology/B2B Markets, Google
Matthias Blume – Chief Analytics Officer, Covario

View the archived webinar

Tags: B2B, BuyerSphere, Buying Funnel, Marketing, Research

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