How do SEO and PPC teams work together on achieving joint targets? What real estate, like the Golden Triangle or “top shelves” of the search results page, can the marketer control? On December 18, B2B search marketing agencies, Enquiro and Covario, presented tactics and demonstrated how they best leverage one another based on real life examples.
The webinar covers:
- How to leverage paid search ads to drive organic traffic
- Know when PPC ads compete with, and when they enhance organic listings
- How to measure cannibalization or synergy that comes with joint PPC/SEO efforts – the best testing methods.
- How organic traffic changes when a PPC campaign starts up
- Using paid search as a testing bed for SEO strategy, messaging and keyword exploration
Panelists:
- Gord Hotchkiss, President and CEO, Enquiro
- Kyle Grant, Senior Sponsored Search Marketing Strategist, Enquiro
- Matthias Blume, Chief Analytics Officer, Covario