Within the marketing function, organic and paid search will often be locked away in separate categories. The break sometimes has less to do with oversight and more to do with the evolution of these marketing roles. For example, SEO has often been added to content development and public relations tactics, while PPC may be placed within interactive marketing.
Companies that demonstrate effective communication and information sharing between these channel strategies tend to outperform those that don””t. In this webinar, our expert panel looks at how CMO”’’s can help break down needless barriers between SEO and PPC teams while increasing efficiency and effectiveness of search in general.