In this 60 minute recorded event catered to B2B online marketers and sponsored search strategists, attendees will learn what recent research and best practices tell us, including:
- Looking at the SERP as a shopping mall and how location plays into performance
- The consideration set and satisficing
- Ad copy and testing
- Using brand to leverage quality
- Sponsored search and the B2B buying cycling
- Sponsored search and reaching multiple touch points within a B2B organization