Based on the success of our first webinar in the B2B series, Coaxing the Conversion Part II will see a panel of marketing experts analyze website landing pages. We discuss what business to business purchasers look for at various stages of their buying cycle, and how landing pages can best be designed to match buyers”” expectations.
Posts Tagged ‘Conversions’
Coaxing the Conversion – Part I
In this 50 minute recorded event catered to B2B online marketers and web designers, attendees will learn what the latest research tells us about landing page content and layout. We reveal what business to business purchasers look for at various stages of their buying cycle, and how marketing campaigns should be adjusted accordingly. More specifically, Enquiro’s new eye tracking research examines what these buyers look at on B2B landing pages and shows how the principle of barrier scanning can be used to effectively coax eyes towards the desired conversion.
Coaxing the Conversion Part I