|
|
|
|
| |
We’ve taken note of topics which are resonating with B2B experts, brought together industry thought leaders and packaged it all into a webinar series. Join us this spring as we dive into new research and discuss its applications for business to business marketing! |
|
|
|
|
Coaxing the Conversion Part II
Examples of how to keep and convert visitors on website landing pages
Recorded May 15, 2008
Based on the success of our first webinar in the B2B series, Coaxing the Conversion Part II will see a panel of marketing experts analyze website landing pages. We discuss what business to business purchasers look for at various stages of their buying cycle, and how landing pages can best be designed to match buyers' expectations.
|
|
| |
Measuring and Monitoring Success
Recorded Friday, April 25
In this 50 minute recorded event catered to B2B online marketers and web analytics practitioners, attendees will learn:
- What B2B marketers want to measure
- How to measure effectiveness of search marketing campaigns, website, online advertising and email campaigns
- The power of A/B and multivariate testing
- Behavioral targeting
- Lead generation, lead quality and measuring campaign ROI
- B2B dashboards, packaging data for reporting to stakeholders internally
- Building and educating an internal web analytics team
- Marketing strategy and where analytics fits in 
______________________________________________________________________ |
Getting the Quality You're Looking For from Sponsored Search
Recorded Friday, April 4, 2008
In this 60 minute recorded event catered to B2B online marketers and sponsored search strategists, attendees will learn what recent research and best practices tell us, including:
- Looking at the SERP as a shopping mall and how location plays into performance
- The consideration set and satisficing
- Ad copy and testing
- Using brand to leverage quality
- Sponsored search and the B2B buying cycling
- Sponsored search and reaching multiple touch points within a B2B organization
______________________________________________________________________ |
Coaxing the Conversion
How to keep and convert visitors on website landing pages
Recorded Friday, March 14, 2008
Click the link below to view the archived version.
In this 50 minute recorded event catered to B2B online marketers and web designers, attendees will learn what the latest research tells us about landing page content and layout. We reveal what business to business purchasers look for at various stages of their buying cycle, and how marketing campaigns should be adjusted accordingly. More specifically, Enquiro’s new eye tracking research examines what these buyers look at on B2B landing pages and shows how the principle of barrier scanning can be used to effectively coax eyes towards the desired conversion.
|
|
