Getting the Quality You’re Looking For from Sponsored Search

Recorded Friday, April 4, 2008
Click the link above to view the archived version.

In this 60 minute recorded event catered to B2B online marketers and sponsored search strategists, attendees will learn what recent research and best practices tell us, including:

- Looking at the SERP as a shopping mall and how location plays into performance
- The consideration set and satisficing
- Ad copy and testing
- Using brand to leverage quality
- Sponsored search and the B2B buying cycling
- Sponsored search and reaching multiple touch points within a B2B organization

Who Should Attend
C-level executives (CMO, CEO), VPs of Online Marketing, etc., as well as online marketing practitioners (in-house) and agencies.

Bio's:

Mr. Barnes is a Marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 9 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan, he has also conducted workshops designed for Marketing, Editorial and Public Relations departments.

At Enquiro Bill has overseen explosive sales growth, in fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and for the past 3 years has appeared on Profit Magazine's Top 100. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger, striving to always help companies Succeed in Search.

Gord Hotchkiss - President and CEO
Enquiro Search Solutions, Inc.

In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.

In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.

Rebecca Neff - Account Strategist
Google

As a Strategist associated with Google's solutions for technology marketers, Rebecca Neff has five years experience in search engine marketing. Rebecca consults with top technology marketers on best practices for leveraging Google's advertising technologies, and spends time helping B2B clients maximize integrated media campaign effectiveness across multiple platforms. Prior to working on technology clients, Rebecca was an account manager across multiple industries. Rebecca holds a BA in Liberal Arts from the University of Georgia.

Mary O'Brien - Chairman
PPC Summits

Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has trained thousands of advertisers through Advertiser Workshops sponsored by Yahoo! Search Marketing. Previously, she was a founding Partner at Telic Media and worked directly with advertisers on developing their search engine marketing campaigns. Before that, she was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). She was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc. She began her tenure with Overture heading the training & organizational development team. Prior to Overture, Mary served as marketing, sales & customer service director for several large multi-national companies such as AON Insurance, and The Capital Group.