In this 50 minute recorded event catered to B2B online marketers and web analytics practitioners, attendees will learn:
- What B2B marketers want to measure
- How to measure effectiveness of search marketing campaigns, website, online advertising and email campaigns
- The power of A/B and multivariate testing
- Behavioral targeting
- Lead generation, lead quality and measuring campaign ROI
- B2B dashboards, packaging data for reporting to stakeholders internally
- Building and educating an internal web analytics team
- Marketing strategy and where analytics fits in